What is CPC in Affiliate Marketing?

CPC, or Cost-Per-Click, is a popular pricing model in affiliate marketing where advertisers pay a fixed amount each time a user clicks on their ad. This model is widely used because it ensures advertisers only pay for actual engagement, rather than impressions or views. It’s especially beneficial for performance-based campaigns where the goal is to drive targeted traffic to a specific landing page or offer.
In affiliate marketing, CPC helps affiliates (publishers) earn money based on the number of clicks they generate for an advertiser. The more relevant and high-quality the traffic, the better the results for both parties. Affiliates choose campaigns that match their audience’s interests and place ads on their websites, blogs, or social media platforms.
7Search PPC is a leading CPC ad network that offers affiliates and advertisers a reliable platform to run performance-driven campaigns. It provides a wide range of targeting options and detailed analytics, making it easier for affiliates to optimize their traffic and earnings. Whether you're promoting fintech services, insurance offers, or forex campaigns, 7Search PPC’s CPC model ensures you get measurable results with better ROI.
Using CPC in affiliate marketing—especially through platforms like 7Search PPC—can significantly enhance your monetization strategy.